Discover the world of clean beauty with our assortment of non-toxic products. At Clara Mae James, we're on a quest to build a community centered around beauty to lift women up and inspire self-care.
What is Clean Beauty?
Clean Beauty is a term for beauty products that do not contain ingredients linked to harmful health effects like cancer and hormone disruption.
Whether you choose to go all in or just want to change one product, we’re here for it. It’s the journey that excites us. At Clara Mae James, we’re firm believers in listening to your body because that’s when the real beauty happens.
How We Vet Our Products
We select our products based on three guiding principles: ethos, ingredients and efficacy.
- We consider the spirit of the brand and their intentions to ensure it matches the culture and beliefs of Clara Mae James.
- We cross-check formulas with our banned ingredient list, which is made up of common ingredients deemed unsafe or questionable.
- And lastly, we try each product to ensure it performs. No one’s got time for products that simply don’t work.
Meet Our Founder
Jamie started her career in beauty nearly 15 years ago in New York City where she worked for some of the biggest beauty brands in the world as a public relations professional and digital strategist. A typical day at work involved meeting with beauty editors, picking the brains of makeup artists, shooting how-to content with YouTube stars and developing strategies to win over millennials. Jamie’s love of beauty runs deep, but it wasn’t until she was pregnant that she started to question the ingredients in her products. Starting with one product at a time, she slowly transitioned to a clean beauty routine and never looked back. With a newfound appreciation for her body after giving birth to a beautiful baby girl and a desire to share her love of beauty, Jamie decided to evolve her popular lifestyle blog, Clara Mae James, into a hybrid retail concept mixing e-comm with content and educational wellness events.
